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Elevate your brand experience

Grow your loyalty program through a dedicated co-brand card program that delivers points across all your customers spend while providing deep customer insights and earning you revenue.

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A co-brand program in a league of its own

Co-brands are more than two logos on plastic, they’re a tool to create loyalty, earn revenue, and gain purchasing behaviour insights.

Customers’ favourite card

Launch a preferred payment method with compelling value propositions that lead to true everyday use.

Digital experience

A seamless self-serve experience that enables deep engagement and personalization, coupled with a traditional physical card.


Our ‘one card’ approach with customizable credit, financing, and add-on benefits lets cardholders create the card they want.

More value

Instantly expand your existing loyalty program with Neo’s 7,000+ (and growing) partner rewards network—fully funded at no cost to our co-brand partners.

Premium options

A subscription-based approach that increases engagement, personalization, and rewards for all who sign up. No income threshold required.

Why Neo?

Every brand partnership is unique

Partnership is in our DNA

We know our shared customers must be at the centre of everything we do.

Purpose-built card platform.

We provide our partners with the issuing capabilities, underwriting, and financial balance sheet, without the legacy technology and bureaucracy.

Hands-on approach

We live this at every touchpoint from our in-house contact centre and innovative technology, to our real-time personalized experiences.

The Hudson’s Bay Mastercard®—powered by Neo

Neo Financial and Hudson’s Bay teamed up to provide a new, digitally-integrated card that enhances the customer experience and better rewards their lifestyle.

Partnering with a Canadian company, built on innovation and an entrepreneurial spirit, has helped us deliver a better shopping experience to Hudson’s Bay customers and, in fact, reward them as they shop with us.

Iain Nairn

President and CEO, The Bay

Leveraging technology

Our technology is built in-house enabling us to create better solutions, faster.


A financial experience built from the ground up on cutting-edge technology that enables our partners to deliver innovation.

Seamless experiences

One easy-to-use interface with instant approvals and onboarding.

Advanced loyalty

A comprehensive loyalty system that provides coverage for every customer.

Turnkey data & analytics

Access real-time transaction data and analytics through an on-demand turn-key dashboard.