At Neo, we empower people to get the most out of their money and time. We're a tech company reimagining everyday banking from the ground up to create rewarding experiences and build community for all Canadians. We're looking for passionate go-getters who want to move fast and create a lasting impact.
Neo Financial has an opportunity for a full time Digital Specialist, Performance Marketing to join our team in Calgary, AB. We’re looking for a deeply experienced and data driven marketer with strong knowledge of online marketing/performance channels to help own our consumer growth strategy.
About the role:
As a member on the Growth Marketing Team, you’ll be responsible for managing performance and growth strategy across the following marketing channels (Paid Search, Paid Social, Display, Online video, Affiliate and email channels) and product channels (Referrals, SEO, App Store Optimization). You will be responsible for deploying our Customer Acquisition Cost (CAC) across all performance marketing channels to meet our new customer acquisition goals, while optimizing for high quality customers and maximizing ROI based on our budget. You’ll be working with cross functional partners on Finance, Creative, Analytics, BI, Marktech and Product to build financial forecasting, develop hard-working creative assets, and build tools & dashboarding to better analyze and automate campaign performance. In addition to acquiring and retaining customers to our core products, you’ll also be responsible for using paid channels to increase adoption of new products/verticals, develop co-marketing initiatives with our retail partners, and launch in new markets.
Who you are:
You’re a results-oriented and data-driven performance marketer with demonstrated experience managing multiple paid advertising agencies and in-house teams/campaigns. You take a customer-centric approach, and you’re passionate about doing what’s right for our customers and brand. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You likely have some deep experience in a few marketing channels, and have the aptitude to learn new channels quite quickly. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of digital banking.