Digital Specialist, Performance Marketing

Calgary

 • 

Marketing

 • 

Full-time

Apply

At Neo, we empower people to get the most out of their money and time. We're a tech company reimagining everyday banking from the ground up to create rewarding experiences and build community for all Canadians. We're looking for passionate go-getters who want to move fast and create a lasting impact.

Neo Financial has an opportunity for a full time Digital Specialist, Performance Marketing to join our team in Calgary, AB. We’re looking for a deeply experienced and data driven marketer with strong knowledge of online marketing/performance channels to help own our consumer growth strategy.

About the role:

As a member on the Growth Marketing Team, you’ll be responsible for managing performance and growth strategy across the following marketing channels (Paid Search, Paid Social, Display, Online video, Affiliate and email channels) and product channels (Referrals, SEO, App Store Optimization). You will be responsible for deploying our Customer Acquisition Cost (CAC) across all performance marketing channels to meet our new customer acquisition goals, while optimizing for high quality customers and maximizing ROI based on our budget. You’ll be working with cross functional partners on Finance, Creative, Analytics, BI, Marktech and Product to build financial forecasting, develop hard-working creative assets, and build tools & dashboarding to better analyze and automate campaign performance. In addition to acquiring and retaining customers to our core products, you’ll also be responsible for using paid channels to increase adoption of new products/verticals, develop co-marketing initiatives with our retail partners, and launch in new markets.

Who you are:

You’re a results-oriented and data-driven performance marketer with demonstrated experience managing multiple paid advertising agencies and in-house teams/campaigns. You take a customer-centric approach, and you’re passionate about doing what’s right for our customers and brand. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You likely have some deep experience in a few marketing channels, and have the aptitude to learn new channels quite quickly.  Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of digital banking.



What you'll be doing:

  • Manage multi-million dollar monthly digital budgets across all performance marketing channels including Paid Search, Paid Social, Affiliate, Display, App Install Campaigns, SEO, Referrals
  • Work with our Creative and Brand teams to develop creative and copy to acquire the best customers for Neo’s products
  • Work closely with agencies and in-house team to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner
  • Maintain and monitor key metrics across channels including budget pacing, New Customers, LTV, and CAC
  • Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
  • Test new channels and technology to identify incremental audiences and inventory for accelerating growth
  • Write creative briefs to define program objectives and KPIs
  • Work closely with the other teams to ensure goals are met

Who we're looking for:

  • 3+ years of related performance marketing and/or consulting experience
  • Deep familiarity with CPA, CPC, CPM, and LTV
  • Highly proficient in Excel / Google Sheets, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing
  • Experience with Web & App Tracking/Attribution
  • Experience in managing and growing consumer digital brands
  • Deep understanding of organic and paid marketing channels
  • Outstanding ability to think creatively, identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to synthesize complex ideas into actionable recommendations for senior executives

What will help you succeed:

  • Proven ability to excel in a fast-paced collaborative work environment and manage multiple projects at once
  • Team players with bias to action to achieve success in an agile environment
  • Passion for Marketing - you stay up to date on the industry, platforms and changes as they roll out
  • Analytical mindset, structured thinking - you get excited when insights jump out of the data
  • Strategic and business-mindset - you find trends in your data and look for the “so what”
  • Creativity and collaboration - you love working with a team and creatively solving challenging problems

What it’s like to work with us:

At Neo, you’ll be working with industry-leading technology that changes the way we live and realize a better financial future. It’s a serious deal, but that doesn’t mean we don’t know a thing or two about having fun. Our entrepreneurial environment gets our adrenaline pumping and beats the regular 9-5 job. We’re in it together, always. Gain hands-on experience and be part of the future.

About applying with Neo:

Please apply using Chrome, as applications are only supported using Chrome on desktop.

Neo Financial is an equal opportunity employer. We are excited to meet with and hire the top talent out there. We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted. Successful candidates for this position will be required to undergo a security screening, including a criminal records check and may require a credit check.