Director, Performance Marketing

Calgary

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Marketing

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Full-time

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At Neo, we empower people to get the most out of their money and time. We're a tech company reimagining everyday banking from the ground up to create rewarding experiences and build community for all Canadians. We're looking for passionate go-getters who want to move fast and create a lasting impact.

Neo Financial has an opportunity for a full time Director, Performance Marketing to join our team in Calgary, AB. We’re looking for a deeply experienced and data driven performance marketer with strong knowledge of online marketing/performance channels to help own our consumer growth strategy.

About the Role:

You will be responsible for overseeing performance marketing focused on customer acquisition and retention. You will lead the channel managers across the following marketing channels (Paid Search, Paid Social, Display, Online video, Affiliate and CRM/email channels) and product channels (Referrals, SEO, App Store Optimization). You will be responsible for deploying our Customer Acquisition Cost (CAC) across all performance marketing channels to meet our new customer acquisition goals, while optimizing for high quality customers and maximizing ROI based on our budget. You’ll be working with cross functional partners on Marketing, Strategy and Operations, Finance, Creative, Analytics, and Product to build financial forecasting, develop hard-working creative assets, and build tools & dashboarding to better analyze and automate campaign performance. In addition to acquiring and retaining customers to our core marketplace business, you’ll also be responsible for using paid channels to develop co-marketing initiatives with our largest merchant partners, and supporting new market launches.

Who you are:

You’re a results-oriented and data-driven performance marketer with demonstrated experience managing multiple paid advertising agencies and in-house teams/campaigns. You take a customer-centric approach, and you’re passionate about doing what’s right for our customers and brand. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You have experience leading teams and communicating effectively cross-functionally and upward to c-level stakeholders. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of digital banking.



What you'll be doing:

  • Manage multi-million dollar monthly digital budgets across all performance marketing channels including Paid Search, Paid Social, Affiliate, Display, App Install Campaigns, SEO, Referrals
  • Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
  • Work closely with agencies and in-house team to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner
  • Direct and manage agencies to achieve goals and ROI targets
  • Maintain and monitor key metrics across channels including budget pacing, New Customers, LTV, and CAC
  • Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
  • Test new channels and technology to identify incremental audiences and inventory for accelerating growth
  • Bring expertise in house and build our internal muscles vs relying on outside agency talent
  • Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI
  • Maintain an open, flexible, and results-driven team culture that drives value and growth in each individual

Who we're looking for:

  • 5-7 years of related performance marketing and/or consulting experience
  • Deep familiarity with CPA, CPC, CPM, and LTV
  • Highly proficient in Excel / Google Sheets, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing
  • Experience with Web & App Tracking/Attribution
  • Experience in managing large consumer marketplaces or consumer digital brands
  • Deep understanding of organic and paid marketing channels
  • Outstanding ability to think creatively, identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to synthesize complex ideas into actionable recommendations for senior executives

What will help you succeed:

  • Proven ability to excel in a fast-paced collaborative work environment and manage multiple projects at once
  • Team players with bias to action to achieve success in an agile environment
  • Passion for Marketing - you stay up to date on the industry, platforms and changes as they roll out
  • Analytical mindset, structured thinking - you get excited when insights jump out of the data
  • Strategic and business-mindset - you find trends in your data and look for the “so what”
  • Creativity and collaboration - you love working with a team and creatively solving challenging problems

What it’s like to work with us:

At Neo, you’ll be working with industry-leading technology that changes the way we live and realize a better financial future. It’s a serious deal, but that doesn’t mean we don’t know a thing or two about having fun. Our entrepreneurial environment gets our adrenaline pumping and beats the regular 9-5 job. We’re in it together, always. Gain hands-on experience and be part of the future.

About applying with Neo:

Please apply using Chrome, as applications are only supported using Chrome on desktop.

Neo Financial is an equal opportunity employer. We are excited to meet with and hire the top talent out there. We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted. Successful candidates for this position will be required to undergo a security screening, including a criminal records check and may require a credit check.