Head of Brand Marketing

Calgary

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Marketing

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Full-time

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At Neo, we empower people to get the most out of their money and time. We're a tech company reimagining everyday banking from the ground up to create rewarding experiences and build community for all Canadians. We're looking for passionate go-getters who want to move fast and create a lasting impact.

Neo Financial has an opportunity for a full time Head of Brand Marketing to join our team in Calgary, AB. We’re looking for a seasoned marketing leader with deep experience building consumer brands.

As the Head of Brand Marketing you will have the opportunity to help shape the future of our brand and our company. You will have oversight and responsibility for our brand strategy and growth plans, budget, KPIs and overall impact. You bring experience building brands and can develop a comprehensive, strategic marketing approach for a product and technology-driven company leading the way in digital banking in Canada. You’ll have at your disposal a range of resources that you can leverage as you grow a top-tier iconic brand, marketing team and operation.


What you'll be doing:

  • Further define and evolve Neo’s brand strategy, and craft brand marketing strategies to support the company’s global growth objectives
  • Own the multi-million dollar marketing budget, setting allocations for partnerships, brand, insights, and performance
  • Work closely with the leadership team to support overall vision and strategy
  • Work with Product, Marketing, Strategy, and Operations teams, to build a differentiated customer experience from app install, to application, to first engagements and beyond Relentlessly work towards maximum customer acquisition, engagement, and retention
  • Identify areas of opportunity in our marketing playbook to drive customer funnel conversion, continuously adding and experimenting with new connection points while solidifying proven channels
  • Dive deep into market, competitor, and macro trend insights to set up foundational understanding that leads to outsized success
  • Manage the brand and performance teams to develop and execute campaigns from start to finish alongside marketing brief development, and day-to-day execution of campaigns
  • Ensure marketing campaigns are tracked and measured appropriately to demonstrate effectiveness and allow for continuous optimization
  • Work with the creative teams to maintain quality of design throughout the Neo brand
  • Guide, mentor and develop a team of marketing professionals across content, sponsorships, events, social media/influencers, PR/communications and creative design

Who we're looking for:

  • Experience building digital challenger brands based on deep audience insights - in a startup environment is a plus
  • Expert fluency across the marketing mix - both in brand-building and direct response
  • 8+ years of experience within marketing management, including managing and owning multi-million dollar marketing budgets, ideally in consumer-focused businesses
  • A strong sense of accountability and brand ownership
  • Strong track record of newsworthy campaigns, scaling new brands to millions of customers, and innovative thinking
  • Ability to lead and manage change in a fast-paced environment

What will help you succeed:

  • Adaptable, high-achiever energized by a startup environment
  • Team player who love being part of an agile ecosystem
  • Maker with a drive to finish, impress users, and delight customers
  • You are (very nearly) a perfectionist while also being pragmatic A strong belief that 'there is always better' that permeates everything you do
  • A love for data - and the insights it can bring to the fore
  • A passion for/obsession with startups and technology

What it’s like to work with us:

At Neo, you’ll be working with industry-leading technology that changes the way we live and realize a better financial future. It’s a serious deal, but that doesn’t mean we don’t know a thing or two about having fun. Our entrepreneurial environment gets our adrenaline pumping and beats the regular 9-5 job. We’re in it together, always. Gain hands-on experience and be part of the future.

About applying with Neo:

Please apply using Chrome, as applications are only supported using Chrome on desktop.

Neo Financial is an equal opportunity employer. We are excited to meet with and hire the top talent out there. We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted. Successful candidates for this position will be required to undergo a security screening, including a criminal records check and may require a credit check.