Turn credit cards into your most valued marketing tool

Acquire new customers, drive incremental sales, and sustain customer loyalty.
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Engage new customers who have no purchase history with your brand


Drive incremental transactions and increase basket size - online and offline


Effectively reach at-risk customers in the moment through personalization

Proven solutions that drive top and bottom line growth

Unified Solution for Retailers

Neo bridges the gap between payments and customer loyalty with Canada’s most advanced credit card program

Options for Every Business

We partner with brands to offer the next generation of co-branded credit cards, card-linked marketing and loyalty program enhancement

Competitive Customer Value

Our digitally enabled platform, powered by machine learning, means you can offer a powerful everyday payment method, for every customer

Marketing, Data & Technology

We understand how to bring marketing, data and financial technology together to strengthen world class brands, giving your customers exactly what they want, when and where they want it

Actionable, real time insights

Understand your customers and have the information you need to make business decisions that drive your relationship with them. Measure your marketing ROI with certainty through comprehensive purchase intelligence.

Hudson’s Bay and Neo Financial are teaming up to bring Canadians a new, digitally-integrated Hudson’s Bay Mastercard that will enhance the customer experience and better reward their lifestyle.
Partnering with a Canadian company, built on innovation and an entrepreneurial spirit, will help us deliver a better shopping experience to Hudson’s Bay customers and, in fact, reward them as they shop with us.”

— Iain Nairn, President and CEO, Hudson’s Bay

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News Feed

Globe & Mail

Neo Financial has raised funds from some of North America’s top investors, including Peter Thiel and Shopify CEO Tobi Lütke, to build a digital challenger to Canada’s big banks.

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Calgary Herald

Neo's Series A funding was led by Valar Ventures, and included backers like Inovia Capital, Thomvest, and Arlene Dickinson's District Ventures Capital.

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Winnipeg Free Press

Neo has closed one of the largest Series A rounds in Western Canada and is looking to fill as many as 200 roles in Winnipeg.

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Neo is using its $50 million in financing to continue building its product and secure partnerships with additional merchants, with plans to be available in 100+ cities across Canada.

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Financial Post

Neo Financial joins Xero, N26, and Transferwise in a list of prominent companies backed by New York-based venture capital firm Valar Ventures.

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