Neo Financial Teams Up with CEBL

May 17, 2024

The Canadian Elite Basketball League (CEBL) is partnering up with Neo Financial™, a leader in Canada’s financial tech industry.

The Canadian Elite Basketball League (CEBL) is partnering up with Neo Financial™, a leader in Canada’s financial tech industry.

Neo Financial Teams Up with CEBL: A Game-Changing Partnership

The Canadian Elite Basketball League (CEBL) is partnering up with Neo Financial™, a leader in Canada’s financial tech industry. This is the first time the CEBL has teamed up with a financial partner, and it’s set to change the game for fans and players alike.

This collaboration not only helps grow Canadian basketball but also offers real benefits to its fans, blending the worlds of sports and finance in exciting new ways.

With this new partnership, Neo cardholders and CEBL fans can look forward to special perks and Neo Financial x CEBL prizes. Here’s what you can expect from this dynamite team-up.

Introducing the CEBL Cashback Program

Together, Neo Financial and CEBL are launching the “CEBL Cashback Program.” This new program lets anyone using a Neo card, such as the Neo Money™ card or the Neo Credit card, receive cashback when they buy CEBL tickets¹ and certain CEBL merchandise.²

With the CEBL Cashback Program, fans using a Neo card will receive 1% everyday cashback on gas and groceries³ plus a 0.5% monthly minimum cashback guarantee.⁴ You’ll also:

  • Earn and average 5% cashback⁵ at thousands of Neo partners across Canada.
  • Get up to 15% cashback5 on first-time purchases, with new welcome offers added regularly.

Cardholders can also upgrade for even more cashback offers and exclusive perks and features. This means CEBL fans can now save money while supporting their favourite teams!

Neo Fan MVP campaign

That’s not all! Along with the CEBL Cashback Program, the two Canadian companies will be celebrating the real stars, the CEBL fans all over Canada, with the Neo Fan MVP campaign. This campaign will give fans a chance to show their enthusiasm and win prizes all season long, with the biggest prize being a VIP package to watch the CEBL Championship Weekend in Montreal. The Neo Fan MVP campaign will be a great way for fans to get more involved and possibly win an unforgettable basketball experience.

The CEBL x Neo Financial partnership

Neo is thrilled to join the CEBL family through a pioneering partnership as the league’s first official financial partner. At Neo Financial, we’re all about innovation and community, just like the CEBL. This partnership unites two rising Canadian brands that are dedicated to making a positive impact in the communities we serve. Together, we’re committed to supporting each other and elevating our brands. This collaboration will give fans and clients access to Neo Financial’s innovative financial tools and exciting CEBL experiences that reflect our shared vision. This vision and partnership will help Neo bring improved financial experiences to even more Canadians, thanks to tools like Neo Insights.

Neo Insights gives you a simpler way to track your spending and can take away the hassle of building your budget every month. With Neo Insights, you become the expert in what, when, and where you spend, with instant spending breakdowns by time period, category and transaction. Plus, you can prompt Neo’s built-in AI6 for answers about how you spend your money, and get to know your financial habits like never before.

About the Canadian Elite Basketball League (CEBL)

The CEBL is a league designed by Canadians for Canadians, aimed at developing local talent including players, coaches, sports executives, and referees. It has the highest percentage of Canadian players of any professional league in the country, with 73% of its players in 2023 being Canadian. These players come with experiences from the NBA, NBA G League, leading international leagues, the Canadian National team, top NCAA programs, and U SPORTS. Additionally, 14 players have signed contracts with NBA teams after playing a season in the CEBL, and many CEBL players go to NBA G League training camps each year. The CEBL season takes place from May to August.

More information about the CEBL is available at and @cebleague.

About Neo Financial

Neo Financial is changing the financial scene in Canada with new, easy-to-use solutions that make managing money simpler and better for customers. We’re a financial technology company (fintech) that’s rethinking everything from daily spending and saving to investing and getting a mortgage. Started in 2019 by the same people who launched SkipTheDishes, Neo has quickly become a big name, securing over $299 million in funding and earning a spot as one of Canada’s top tech startups on LinkedIn.

Based in Calgary and Winnipeg, Neo is supported by leading investors from North America. We partner with major financial institutions to offer our members a variety of services: Neo Credit for spending, Neo Money™ for saving, Neo Invest™ for investing, and Neo Mortgage for buying a home. Join Neo as we continue to reshape the financial future for millions of people in Canada.

Where to catch the action this season

The CEBL season runs from May through August. This year, it kicks off on Tuesday, May 21 at 7 p.m. local time (9 p.m. ET), with the Calgary Surge hosting their local rivals, the Edmonton Stingers. This game will be shown live across Canada on TSN and takes place at the Saddledome.

Fans can also catch the games on TSN and Game+ this season, where more than 40 CEBL games will be broadcast live nationally. Additionally, fans can watch all the regular season games, playoffs, and the Championship Weekend online through CEBL+ powered by BetVictor, TSN+, and the CEBL Mobile app, available for both iOS and Android devices.

You can now buy season tickets and flex packs for all the teams, which offer special pricing and better seat choices. Visit

This article provides information and is not intended to provide any personalized tax, investment, financial, or legal advice. You are encouraged to seek professional advice before making financial decisions

¹ Tickets must be purchased through to qualify for cashback. Earn 15% cashback (up to $20) on first-time ticket purchases and 10% cashback (up to $15) on subsequent ticket purchases.

² Cashback is available on merchandise at select CEBL locations: Calgary, Saskatchewan, Scarborough, Brampton, Niagara.

³ Based on the maximum $300 category spending per month. Cashback may be limited and varies by perks, offer, and partner. There may be monthly limits for boosted cashback offers. For more information, visit the Neo App.

⁴ Top-up varies based on monthly spending and is limited to $50 per month.

⁵ Cashback is earned on eligible purchases at Neo Partners. See the Neo Rewards™ Policy for details on earning cashback and other terms and conditions that apply. Cashback, perks, insights, and other offers and rewards are operated by Neo. Third-party merchants may have minimum age requirements.

⁶ Neo AI is an educational tool and shouldn't be used as a source of financial advice, answers provided by Neo AI may not always be accurate.

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